Me.edu - Personalizing Education

Given that institutions of Higher Education are challenged by a number of forces, many institutions have turned to data mining on various sources of student data to maximize success and efficiency. A recent Chronicle blog post highlights this movement toward vast data mining and the personalizing of the educational experience.

http://chronicle.com/blogs/wiredcampus/me-edu-debating-the-coming-personalization-of-higher-ed

I am interested in hearing your thoughts about the article. What can be gained from collecting vast amounts of data from students (about student performance and otherwise, say from facebook or pinterest) and using that data to personalize the experiences for students.